I was asked if we were ready for the New Years boom in memberships. I just laughed it off, because we have never attracted that crowd.
Corporate gyms live and die by New years sign ups. They know the exact recipe of marketing and price points that attract the New Year/ New-You mindset. WE DON’T.
Yes, it is profitable, but it also throws off the culture.
Nothing says you care about your community like selling 500 membership in a week so they can’t get into classes and they have to wait for someone to finish doing 1/4 rep squats with a padded bar.
If you are looking for a fun community, a focused training environment, and don’t want to put up with the New Years Riffraff, come check us out.