I have been very contemplative over the past few months about the future of the Fitness Industry and how Evolution Fitness will progress as a business to serve people that want to become stronger and healthier. It has never been in our belief system to be at the center of the weight loss world or competing against the big box gyms. It is amazing how this industry will play on the emotions of individuals that have struggled with losing weight over a life time. There are billions of dollars of products sold each year with dishonest marketing tactics that will get young women to try in attempts to lose that weight and fit into smaller jeans, and at the end of it those products are either completely ineffective or highly dangerous for health. On the other end young men are force fed this BS of taking ineffective supplements to get ripped and jacked, yet the models they are idolizing in those pictures are dosed with 10 times the Testosterone any human would naturally have in their body.
When I started Evolution in 2010 the goal was strength. Fast forward to 2016 the goal is still strength. Strength does have a greater purpose. It allows for more personal independence and confidence. Strength isn’t about becoming a powerlifter or world class athlete. Strength is about being able to challenge yourself and progressively move more weight in training to become better for activities in the outside world. So when you are looking for BS marketing to draw you in, you won’t find it here. We have helped hundreds of people lose lots of weight over the years, but focusing on the weight loss is not our strategy. Focusing on strength, creating healthy habits, and promoting consistency will and always be our focus. In 2016 we will be expanding our programs to include a new Heart Rate monitoring training system throughout the gym to better serve our clients in their conditioning endeavors. We will also be offering numerous yoga classes that will allow our members to move better and de-stress. We will continue to evolve our offerings (no pun intended) to keep our clients moving forward.
I read this article recently titled 10 Things I want My Daughter to Know about Working Out, but really it should have been titled 10 Things I want Everyone to Know About Workout Out. It is short and sweet and I think it hits home on what I believe to a core with Evolution Fitness If you haven’t read it, take few seconds and read it here..